Woman floating in water at the spa

Woman floating in water at the spa

Spa And Wellness Trends For 2020

Written By:

Jessica Timberlake

As we kick off 2020, we’re excited to look ahead to the spa and wellness trends that we foresee for the skin care industry. To tap into what’s buzzy for the upcoming year, we turned to our in-house spa industry expert, Jessica Timberlake. As Eminence Organics’ PR Manager as well an Executive Committee member on the Board of Directors for the International Spa Association (ISPA), Jessica has her finger on the pulse for this year’s freshest trends. Read on for her full forecasting report for 2020:

Eminence Organics Stone Crop Revitalizing Body Scrub

Spa Trends

Waterless Treatments

Eco-conscious spas are looking for ways to limit excess water usage. According to the EPA, standard shower heads use 2.5 gallons of water per minute! By creating waterless treatment protocols, even for body treatments, spas are able to reduce water consumption. The products within our Stone Crop Body Collection were developed with this in mind, allowing spas to offer a waterless body treatment. 


Traditionally, spas have set service standards to ensure a consistent, similar experience for all guests. Now, spas are moving away from this “rinse and repeat” service model into tailoring each spa goer’s visit uniquely to their personal preferences. As just two examples,  treatment rooms outfitted with a Bluetooth sound system allow the guest to play their favorite music during the service, or estheticians can customize your home care recommendations to as many or as few steps that you’d like.

Skin Care Ingredient Forecast


There’s no doubt about it – clean beauty is now mainstream. As an organic skin care brand before it was a trend, we’ve remained mindful to seek the purest of the pure ingredients for our products. Biodynamic® ingredients have been a cornerstone of our ingredient philosophy for years. Now, we’re starting to see more and more companies understand the importance of Biodynamic® ingredients, grown in harmony with the seasons and the alignment of the earth, the moon and the stars. As a tip, look for the Demeter International seal to ensure the ingredients have been certified.

Crystals & Gemstones

Now found in water bottles, on fashion runways, in yoga mats, and even adorning collars for your furbabies – crystals and gemstones are practically synonymous with wellness! Those who incorporate crystals and gemstones into their daily lives believe that the stones transmit energy vibrations that harmoniously balance the natural rhythms of the body. Whether it’s ingesting crystal-infused water, applying gemstone-based skin care, or simply absorbing the energy from a piece of rose quartz sitting on your desk, crystals and gemstones will be a mainstay of the beauty and wellness space in the year ahead. 

Wellness Trends


Happiness is a trend, and yes, it’s all over the spa industry!  Finding happiness within yourself, your business and your relationships was a major theme at American Spa magazine’s Women in Wellness Summit.  Whether you’re a spa professional or a spa goer, the ubiquitous conversation on happiness is bound to positively impact you. Finding ways to integrate simple ‘happiness practices’ throughout the day will have a ripple effect – you receive a facial from a happy esthetician, you’re bound to feel joyful, and head back to your family or friends and, quite literally, spread the cheer. 

Just for fun, here’s one of our favorite ways to create a happiness boost. Take three minutes and write down three things you are grateful for – and be specific. For example, don’t say just ‘flowers,’ say ‘the violets that bloomed on my kitchen windowsill.’ Now, encourage someone near you to do the same.

woman practicing yoga


Aligning closely with the spa trend of personalization, is the understanding that wellness is truly an individual practice. Cooking a fresh meal, going for a run, taking a painting class, or sitting in silent meditation are some examples of wellness activities. But, perhaps going for a run causes you anxiety, so a yoga class feels better for you. Or you’re clumsy in the kitchen, so enjoying a farm-to-table vegetarian dinner at a local restaurant resonates with you more. Regardless of how you choose to practice wellness, listen to your individual needs and make 2020 the year to prioritize yourself. Thankfully, the spa and wellness world is ready with more ways to relax than ever before.

Interested in finding out more about upcoming spa and wellness trends as well as industry education? Learn more about Eminence Organic Skin Care and apply for our authorized partner program.

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