A very common misconception is that expensive products are better than average priced/cheap ones. This is not always the case, alas. When buying high end cosmetics you’re not only paying for the product itself (ingredients, packaging, manufacturing, etc.); you’re also paying for advertising, retail locations,  research that has been sustained on certain ingredients, and so on.

Some brands can charge more because of their brand positioning.

To help you understand this concept, think about Mc Donald’s coffee ($1) and the Blue Bottle coffee (don’t know the exact price for a cup, but I do know it’s expensive). Coffee quality is not the same, indeed. However, the difference is not so prominent to justify such price gap. Clearly, when you decide to sip Blue Bottle coffee you’re paying for the overall experience, not for the coffee itself. Blue Bottle doesn’t target the same kind of customers as Mc Donald’s. Their brand positioning is completely different. The same concept applies to skincare.

Does this mean you shouldn’t buy expensive products? Not at all.

High-end products are usually very appealing and give you a remarkable experience. Fragrances are pleasant and not overwhelming, which is important as well. As a general rule , expensive products are more polished and sophisticated.

Luckily ,if you cannot afford such expensive products, you can still find high quality cosmetics. So the real deal is learning how to differentiate a high quality product from a bad one. This is crucial when making skincare choices; in fact, some formulations out there contain more than 80% water, which basically means they won’t do anything for you, no matter what they claim on the packaging.

Best skin care products in the world- What really makes products work

The first thing you need to know is that what makes a product working is a combination of the following factors:

  • What ingredients are in the product

  • The amount of these ingredients

  • How the product is formulated (crucial!)

I used the word combination because you need all these 3 for the product to work. If one element is missing, there would be a substantial decrease in the performance.

The first thing you want to do when selecting a product is to analyze the ingredients list. A basic understanding of how cosmetic labeling works will definitely help you choose the best skin care products. Remember that ingredients are listed in descending order.

What are the active ingredients in this product? 

With “active ingredients,” I mean ingredients that have a proven record of being able to address a particular skin concern. For example, we know that hyaluronic acid , vitamin C, niacin, Retinol, Kojic acid among others are effective. We know because they’re backed by science. 

If you can’t identify any active ingredient, there could be 2 scenarios:

  • scenario #1: the product is of a very poor quality one, mostly composed of water and glycerin. 
  •  scenario #2: the product does not address a particular skin concern, yet is intended to preserve a skin that is already in good condition.  If this is the case, the product won’t do much for you. It might experience a very pleasant initial feeling right after application, but that’s it. Be wary of natural extracts as well. Most of the times, they’re so diluted that it’s impossible to notice any benefits (same principle as homeopathic remedies).
suraj
admin@fairandhair.in

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